Produced with millions of designs in mind.

Mission: Modular Evergreen Content

Whatever you’re into, TeePublic is, too. Cute things? Cool! Satanic things? Yup. Cute satanic things? TeePublic’s got you. With new designs added to TeePublic literally every 5 seconds, the creative team needed a flexible way to consistently create fresh assets for performance marketing year round without spending budget on a new photoshoot every week. (That would be fun but not within our budget nor resources!) While we produce new campaigns multiple times a year, we need an evergreen library for in-between seasons.

My Role

ϟ Creative strategy
🗨 Creative direction
⁂ Project management
❑ Graphic Design

Project Credits

TeePublic team:
Art direction: Lauren Berger

Wondersauce team:
Art direction: Layla Gulergun
Production: Emily Knapp
Photographer: Will Hughes
Wardrobe: Bex Vanderway
Hair & Makeup: Emily Adamkiewicz

Long Live Modularity

We partnered with our data analysts to zero in on the most popular themes in order to create vignettes that are more compelling than just a folded t-shirt on a seamless backdrop. Those themes included cats, sci-fi, horror, anime, and general humor.

Our post-production process goes well beyond color correction and airbrush. We add in the ability to change the main product, the background, and props if applicable. The result is a malleable image for all seasons.

An Alien for All Seasons

Whether we’re marketing for Valentine’s Day, summer tee season, or evergreen, we can adjust the photo series to match.

The team developed both on-figure and product only photography. We styled the product photography with props that align with top-selling themes, such as horror, anime, and sci-fi. No matter what the design, it will fit in with its surroundings.