Fordham once again asked me to design their season posters for their 2017-18 Season, "What Does It Mean to be an American?" With no one cast or aesthetics decided on any of the plays, I created abstract collaged illustrations based on the play's core themes, with a less expected version of the classic red, white and blue color story.
For the 2016-17 season, with only a week turnaround, the goal was to incorporate the school's 175th Anniversary, or its "Dodransbicentennial" (which I think now holds the record for the longest word I've had to incorporate into a design.) I wanted to represent the school's history with vintage photographs and illustration, while juxtaposing them with modern abstracted confetti in bright, celebratory color.
IronWorks is a software application developed to connect amateur craftspeople with material vendors. The challenge of Iron Works’ branding design lays in combining the very modern concept of a software application, with the rather antiquated craft of iron work. How do you fuse the two without stepping too far in one direction?
I followed my usual process of starting with initial research of like-minded companies, as well as iron work craftsmen. I then took to brainstorming out ideas, moved onto visual research on Pinterest and design blogs, and then finally took to sketching. After I felt like I had some solid ideas, I opened up Adobe, and took a crack at turning them into reality. My main goal throughout was to marry the rugged art of iron work with the “polished” sensibility of a tech company, all the while creating a brand with visual options that could realistically be translated into future campaigns on social media.
TeePublic is a curated community of the independent designers. The platform enables artists to upload as many designs as they want, create their own store, and build a following without having to worry about printing or shipping.
As a graphic designer for TeePublic, not only do I get to create some funny and clever shirts, I design much of the marketing. We send out several marketing campaigns per week, including new products, welcome series, weekly newsletters, and post-purchase follow-ups. With the bright, fun, colorful aesthetic of the site, I not only try to fit into that aesthetic, but keep the themes fresh and engaging.
As a graphic designer for BustedTees, I get to undertake the incredibly fun job of interpreting jokes and ideas pitched to us by comedians from the likes of CollegeHumor and Funny Or Die. Concepts range from pop culture references to punny mash-ups to obscure inside jokes only the truest of nerds could love.
Alternate proposed key art concepts
Creative Director: Paul Evan Jeffrey
Passage is a design studio in Brooklyn, NY, led by Paul Evan Jeffrey. It specializes in design, key art, illustration and art direction.
As a graphic designer and assistant to Paul, I worked on a variety of projects and clients, including Studio Ghibli, GKIDS Films, MTV, SERINO/COYNE, SpotCo, and Yale Repertory Theatre. The job included researching, concepting, sketching and of course designing key art for various film, TV, and Broadway productions. We utilized a variety of methods and processes, both physical and digital. Our closet was filled with ripped up paper, ink, brushes, cameras, collage, fabric, photos, and equipment.
It was an incredibly fun job, and with the endless variety of clients and projects, always creatively stimulating. This is a collection of some of my favorite designs.
Proposed Key Art.
Creative Direction: Paul Evan Jeffrey
Sweet/Vicious is a new television series on MTV that revolves around the activities of two female college students who secretly act as vigilantes on campus that target sexual assailants. The series tackles the emotional fallout of victimization as well as flaws in the justice system in regards to reporting.
My friends at Cinema Under the Influence and the WSLA in Athens, Georgia asked me to design a poster for their screening of They Live as part of a fundraiser for local abortion access. They Live is Jon Carpenter's cult classic about a man who discovers the ruling class are in fact aliens concealing their appearance and manipulating people to spend money, breed, and accept the status quo with subliminal messages in mass media. Sounds eerily (and frighteningly) familiar... I was very excited to design for such a weird and cool-looking movie, and was pretty psyched with the results. HE LIVES.
The Theatre Department at Fordham University asked me to redesign the key art for the final production in its 2015/2016 season, White People by J.T. Rogers. The play's director felt the original poster's concept was not properly communicating the season's theme of "the Mountaintop," Dr. Martin Luther King Jr.'s vision of a society in which everyone is included.
The play's three characters, all white, alternate in sharing their histories, providing insight into the mind-set of a diminishing majority. The art depicts these characters trapped within their own often bigoted opinions and beliefs, literally encased in boxes with walls made of the play's most powerful lines.
Book cover design
Book cover for the novel Fight Club by Chuck Palahniuk. Custom portrait painted on glass with acrylic then unceremoniously smashed with a hammer. The broken glass depicts not only the narrator's creation of an underground fighting club, but his descent into madness. The paint itself represents that which is created form the imagination; what was once clear, is now fogged with elements of the fantastic.
Cinema Under the Influence is a repertory cinema program that presents curated film pairings along with full beverage service. The films—which overlap in artist, theme, or genre—are carefully selected to illuminate different aspects of film history, technique, and aesthetic. Since its inception, the creators of CUI have asked me to design posters for each of their screenings. I've worked to create visually striking imagery that will capture the attention of passerbys seeing the posters on the street, as well as communicate the story of the film in a nuanced way.
My alma mater, Fordham University, asked me to design the collateral for the annual Fordham Design Showcase, which features the work of the students from the theatre department's design program, including costume, lighting, set and sound designers as well as stage managers.
As a former costume designer, Fordham knew I had a special insight into this distinct design process. My goal was to incorporate all aspects of theatrical design from initial sketching to fabric swatching to light drafting. Using one of the most iconic images from the theatre world, I created a "Frankenstein" Hamlet, fusing together an amalgamation of mediums representing the often arduous but hopefully satisfying design process.
Dubbed the "Queen of Children's Music" by People magazine, Laurie Berkner and her band is hugely popular in the children's music scene. She's been in the business for over twenty years and helped pioneer the "kindie rock" genre. Her team asked me to design the cover and layout of her newest album, Laurie Berkner's Favorite Classic Kids' Songs. Consisting of over 50 traditional kids' tunes, such as "Row, Row, Row Your Boat," "If You're Happy and You Know It," and "The Itsy Bitsy Spider," she wanted album art that encompassed all of the music and would appeal both to children and their parents.
After listening to the songs and reading the lyrics, I pulled some of the most iconic images from each song. To give the characters life, I partially filled them with watercolor, connoting the image of partially colored-in children's art that might be hanging up in the family home.
This is a selection of some of my favorite images and their accompanying lyrics.