Holiday Direct Mail Series
About
TeePublic sends millions of emails every year to our customer database. It’s one of our top-earning marketing channels. But through a series of tests and research, we discovered that, believe it or not, customers also like getting real mail — and it converts.
For the holidays, we created a quirky series of postcards that would stand out amongst the many red and green mailers households would be receiving. We wanted to represent the TeePublic customer base not only through a diverse group of models, but in interests, too. From video games to cartoons to outer space, TP customers are into everything. Through a mix of designs and fun patterns, these postcards signal that whatever you’re into, TeePublic is, too.
My Role
☁ Creative direction
✒ Copywriting
☀ Photography
☺ Prop and model styling
✎ Graphic design
Welcome to Our World
We created a series of vignettes featuring a model wearing a design from the TeePublic marketplace. To highlight the design, we zoomed in on it, weaving it in and out of real life, to get the sense that when you’re on TeePublic, you’re diving into an entire world of designs.
When you’re creating for a site that has more art than the Met, you lean into it.
We clearly didn’t shy away from colors or textures. Not only did these postcards stand out amongst a pile of mailers, they visually expressed TeePublic’s value prop — whatever you’re into, you’ll find it with the immense library of art created by independent artists.
We supplemented the vignettes with a flat lay holiday photoshoot that included top-selling designs and products as well as hidden gems.
