Vineyard Theatre Logotype
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et.
The Problem
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et.
The Solution
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et.
Goals
Scene Partners is about 75-year-old Meryl, who ditches ice-cold Milwaukee for sunny Los Angeles, hell-bent on becoming a movie star. She’s got big dreams, a little money, and a whole lot of nerve. Scene Partners is a wildly theatrical, hilarious and genre-twisting gallop through the experience of a woman reborn.
At my kick off with NB, we discussed the chosen direction presented and approved by the Vineyard. The photos had not been shot, but the type had to reflect the theme’s plays of dissociation, imperfection, and Hollywood ambition. NB presented the mood board for the photoshoot, and I in turn made my own for the type.
Experimention
From abstract and hazy treatments to gritty, graffiti-inspired styles, the direction allowed for an incredibly fun session creating dozens of type experiments.
The Final Design
After discussion with NB, the final direction incorporated the classic Hollywood sign font in combination a hazy, diffused type treatment that reflects Meryl’s ambitions, her ever-changing state of mind, and a sun-scorched Los Angeles.
